Emily and Helen, Polydoor records. Video commissioners

Emily and Helen, Polydoor records. Video commissioner 

• Job description
  • Point between artist and label 
  • oversee whole process from track to putting together treatments to being on set while shoot happens
  • Given brief and artist availability times 
  • Talk to artist about whether the want any ideas for the track, what they want specifically 
  • Artist may occasionally know what they want this helps choose the director.
  • Artists help come up with brief 
  • More open the brief the better
  • 5-10 directors
  • more specific the brief the harder it is
  • budget decided by artist sales
  • get ideas sit down and talk to artist and makes sure all crew know what shoot is meant to be
  • Let artist be artist and be creative
  • When Idea decided on needs all pre-production stuff, micromanagement 
  • needs to make sure everyone is on the same page by shoot day
  • Need to decide crew 
  • Once idea signed off, there is a week "Prep time" 
  • Edited for week
  • First cut delivered after these 3 weeks 
  • 6 week turn around from initial idea to vevo, music platform
  • Vevo generate most profit 
• Picking director
  • Directors are signed to production companies 
  • Production company helps 
  • Director helps with treatment
• Departments
  • Press
  • Tv & Radio
  • Video department
  • Marketing
  • Digital
• Artists
  • Artists come to them for videos 
  • This makes for a strong relationship
• Treatments 
  • Directors send in their treatments and then these get chosen 
  • Goes to these two and to artists 
  • Imagery is easier than words 
• Marketing
  • Marketing looked at competition when thinking of release
  • Send out demos 
  • People deal with branding 
• Creative process 
  • Can't rush process
  • Artist has the complete final say
  • If it's a good project everyone should feel the same
  • Budget can be 2k to 100-200k
• Choosing director
  • Can be very experienced if it's a high budget
  • If it's low budget they may take more risks, using less experienced directors
• Censorship 
  • Exists online and tv
  • Tv need a clean cut
  • Online can be slightly explicit but also kinda clean 
  
  

We looked at 'King', by Years and Years, a band represented by Polydor Records