Evaluation Task 4: Part 1

The Fifth Estate (taken from www.quora.com) : The movie only earned high ratings with the Under 18 crowd, where it averaged a 7.5. Unfortunately, the Under 18 demographic is badly underrepresented in comparison to the other age brackets, accounting for only 224 of the film's 9395 votes. The film scored higher with women than men in every age bracket. Unfortunately, women were also underrepresented, comprising just 23% of the voters. American users averaged 5.6, compared to foreign audiences averaging 6.1.

The Bourne Identity : 'The bourne Identity' is a thriller and action film which is quite similar to our genre/plot. From these ratings we can see that the film is hugely popular with males, especially ages 18-29 with 45,875 votes compared to females ages 18-29 with 5,660 votes.

  The Adjustment Bureau (taken from deadline.com): The studio acquired the “B” CinemaScore pic (with ages up to 34 giving it either an “A-” or “B+” — from MRC for $62 million. Exit polls showed the audience was 73% ages 30 years and older/27 % under 30 years of age and 47% male/53% female. Tracking indicated the film appealed to an older demographic because it’s a romance, a thriller, and a sci-fi’er all in one with known Damon and Emily Blunt starring. But it tracked with men and women over age 25, and Universal’s marketing department did a more than decent job.

In terms of my own primary target audience, it would be between 18-29 year old males. However, my secondary audience would include cinema goers of 30-45 year old males, also with female audience members aged 18-45.