Opening title's order 'Licence to Kill'

The entire opening title sequence of 'Licence to Kill' features 68 names and titles throughout, however we are able to distinguish who are the people of the most importance to the film through the order they appear, how long they remain on screen for, where on screen they appear and how big the text is. For example, Albert R. Broccoli is feautured first for 5 seconds and appears in centre screen, so this combined with the word 'presents' after his name, we can assume that he is the director, therefore clearly of great importance to the production. Timothy Dalton, the lead actor comes onto screen next and remaining there for only 4 seconds which tells the audience that yes he is important, but he is not as important as Broccoli.

Next comes 'As Ian Fleming's James Bond' which is of great importance because it is telling the audience where this story originally came from, this stays on screen for 5 seconds. This is longer than Timothy Dalton but it appeared after him therefore it is saying that Dalton is more important to the film, however without Fleming the film wouldn't have been made.

The longest title of them all is the films title 'Licence to Kill' which stays in centre screen in much larger writting than the previous titles for 8 seconds. After the title comes the rest of the actors names, however we can see that they are not the main actors because they have appeared far later in the sequence, they are in smaller font, they are not in the centre of the screen but on the left or right and are often joined by another name at the same time.