Andrew Goodwin: Illustration, Amplification and Disjuncture

Amplification

"See you again" by Wiz Khalifa ft. Charlie Puth is a good example of an amplification music video as it enhances the meanings that are already pre-existing in the lyrics. 

For example, the video's content focusses on actor, Paul Walker's scenes from the Fast & Furious film franchise. This informs the audience who the lyrics are talking about. The some of the lyrics are:

[Charlie Puth:]
It's been a long day without you, my friend
And I'll tell you all about it when I see you again
We've come a long way from where we began
Oh, I'll tell you all about it when I see you again
When I see you again
(Hey)

[Wiz Khalifa:]
Damn, who knew?
All the planes we flew
Good things we've been through
That I'll be standing right here talking to you
'Bout another path
I know we loved to hit the road and laugh
But something told me that it wouldn't last
Had to switch up
Look at things different, see the bigger picture
Those were the days
Hard work forever pays
Now I see you in a better place (see you in a better place)

They are discussing he loss of a 'friend', and it talks about they 'loved to hit the road and laugh'. We then know that the song is about Paul Walker by the content of the video through snippets of screen play from the movies. 

Illustration

Illustration is the simplest and easiest concept to base a music video around as it is just a literal meaning to the song’s lyrics in visual form.

Owl City use illustration in many of their music video's, for example in "Fireflies", the lyrics are supported by the on screen action. 

 For example on the word, fireflies, all of the toy gadgets begin to light up, just like fireflies. Also, there is high use of toy's in the video, for example on some of the words, for example fireflies again, a 'type to speak' toy will type it out: 

Disjuncture

The idea of disjuncture in a music video is the idea of completely ignoring the meaning or concept in/of the lyrics and making a music video that can bring a whole new meaning to the video. They often make very little sense to the viewer.

A good example of a disjuncture music video is Of Monsters and Men's "Little Talks", which is about someone struggling. However, the music video is completely random and follows a group of animated men in a hot air balloon ship being attacked by a giant two headed Raven, and then being saved by a brightly coloured woman (contrasts massively to the dark setting around her).