In 1979, he wrote his first full-length book, 'Stars', which focuses on the idea that the viewers perception of a film is hugely influenced by the viewers perception of the stars in the film.
With this thesis, he analysed critics' writing, magazines, and the actual advertising for the films in order to explore the significance of stardom and 'The Star Image'.
Star Theory
The term 'pop star' has become interchangeable. The study of stars as media texts or simply just components of media texts requires that a distinction be made between those who are known for performing music and those who are the stars in the music industry. These stars also have an identity or persona that has been given to them, and this is how their fans see them in and out of performance.
The achievement of pop star status is solely down to the artist's management, and the way that they are promoted. For example, a famous boyfriend/girlfriend, appearances at events and so on..
Stars are artificial images that are entirely constructed by their management, even though they are represented to be the image they give off to be the "real them". What gives certain stars the edge is something that can become a trend to be copied by hundreds and hundreds of fans. A good example of an image being replicated is Bono's 'Fly' sunglasses or Biebers haircut.A quote from Dyer's book, Stars reads:
“A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music]).”
A good example that helps to understand the star image 'process' is looking at shows like The X-Factor, or The Voice as it allows the audience to meet a performer with their own pre-existing image, and then watch this image evolve into a synthetic or even organic image. However, this happens in such a heightened and fast paced way due to the limited time that they have.
No comments:
Post a Comment