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| Jake Bugg |
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| Ben Howard |
I wanted to use Havelock because he his a new artist and is little known by the general public. I know about him through a friend of mine and have been to see many of his gigs in pubs, clubs, and bars. His singing style is similar to the Kooks, who's genre is described as a Brtish Rock band. However, I would say that Havelock is more of an Indie Alternative artist, with some songs being slightly Pop Rock. As you can see from the image above who already has his own brand image, which is one of an organic artist, but shows potential to become a synthetic artist.
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| The Kooks |
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| Tom Odell |
As an idea for a music video concept we were interested in filming him in a natural environment. That is why we are hoping to film him in live performance in November. This would fill the performance aspect of it and would have an atmosphere that cannot be re-created. As another aspect to the video, we would like to follow three friends, Tom, Dick and Harry. However, I think following Havelock (Hal) would be the main focus of the non-performance aspect of the video and we like the idea of filming him going about his business in Brighton, where his girlfriend lives at the moment, therefore he will be there often.
We like the idea of using Brighton as it has quite a vibrant, student vibe to it, which would fit his image nicely.
Here are some more photo's of Havelock,
The work on Havelok is promising but now that the idea has changed you will need to produce another post focussing on your new artist. The research that you carried out on Muse is full and offers a good overview of how their image is sustained. However, the Plan B post could do with more development.
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