Treatment

Our concept consists of three main elements, a retro theme, a boom box, and a colour theme. Our three main girls (Salt N Pepa) will wear retro clothes, particularly three different block colours, green purple and orange, while everyone else wears denim, to show the girls are individual and glamourous. The main element of the music video is an enlarging boom box, starting off amongst buildings in a regular size, the boom box features throughout the video, set in all different scenarios. As the video progresses the boom box will gradually be introduced as bigger, eventually taking up the size of a building, showing that everyone is being attracted and entertained by the music. The colour theme is also reinforced through the coloured sets, and features in creative ways alongside the speaker, such as paint booming out of the speaker, as well as other coloured objects being bounced on the vibrations the speaker produces. Within the different scenes of the video there is also an ongoing dance element, with sections of choreography, reinforcing the glamorous girl-power, image Salt N Pepa give off.