PolyGram was the name of the major label recording company started by Philips and Siemens as a holding company for their music interests in 1979. The name was chosen to reflect the Siemens interest Polydor Records and the Philips interest, Phonogram.
I chose to use this record label for our artist because it is an independant label, representing new, rising stars, however it is backed by a much bigger lable, with more resources.
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